CMOs Allocated 3.24% of Revenue to Technology Spending
NEW REPORT SHOWS CMOs WILL LIKELY SPEND MORE ON IT THAN CIOs BY 2017
Jake Sorofman, Research VP at Gartner, finds that CMOs allocated 3.24% of revenue to technology spending, which is very close indeed to the 3.4% of revenue CIOs earmark for IT.
Federos integration helps CIOs remain in control
With technology playing a major part in marketing, resources and applications are available directly to marketers as SaaS and cloud based solutions. With integration in Federos of these resources, CIOs and information managers can remain in control of corporate resources, provide support and management to marketing and marketers have the freedom to select the right tool for their job without overloading the CIO.